Qantas unveils new ‘Feels Like Home’ ad as it partners with Spotify to create playlist

Miranda Ward

February 13, 2015 12:38

Qantas has unveiled the latest ad in its ‘Feels Like Home’ campaign that feature real reunion stories of Australians travelling home.

The new ad features new parents Melinda and Iker who live in Hong Kong and have a small baby, Alexo. Melinda grew up in Sydney and is looking forward to introducing him to his grandmother back home in Australia. It follows Melinda and Alexo’s journey from Hong Kong and home to Sydney where she is met by her mum in the Sydney International Airport arrivals hall.

https://www.youtube.com/watch?v=z93-Eo_XhmE

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad airline Campaign creative Feels Like Home Hong Kong Lawrence Creative Strategy Qantas Spotify

3 COMMENTS

Rushdie 13 Feb 15

Hmmm…..dunno about this.

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Pulls the Heart Strings 13 Feb 15

Nice ad, well executed.
Less convinced about the Spotify partnership…. Most Spotify listeners are dormant on page / in app, only listening to their music as opposed to eyeballing their screens.
Can’t see why I’d rather share a song in-app than on FB.

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Minnie 16 Feb 15

dont mind the ad – the spotify playlist is a bit of a stretch. Will be surprised if that gets much traction with the punters

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