Qantas: You’re the reason we fly

What a waste of money

Put the customer first and you’ll get somewhere – pull out these ridiculous brand campaigns like people give a f*** and suffer the consequences.

“*Coles* Birthday Project”? (3rd paragraph) Same amount of letters, it’s just that three of them are wrong…

I think you mean “Spirit”, not “Spirt” don’t you Tim?

lol!!!! I like the part of the video 1:20 where it says “A mojo production”…. Talk about honking your own horn! Lol what has this got to do with the consumer?? Bit over the top… Toot toot

Blame the hay, Tim.

You have to be fucking kidding me.

Qantas management’s sole trick is stripping back the customer experience, and putting the savings onto the bottom line.

The Qantas Club used to start serving drinks at noon. Now it’s 2pm. Screwing over the customer to save money.

They’re reconfiguring their A380’s… putting in more economy seats, and removing bathrooms and snack bars. Screwing over the customer to save money.

The new 787’s that Qantas are buying are now going straight to Jetstar, and Qantas passengers will be stuck with the ancient and creaky 767’s for years yet. Screwing over the customer to save money.

I could go on.

These guys are committing the fatal, idiotic mistake of saying one thing and doing the complete opposite.

It tough to be constructive when a company that turns over so much cash produces absolutely rubbish like this… I honestly thought it was a piss-take. I’d be curious to know the budget on this as it looks really really cheap. Why on earth did Mojo put their name on the end of this?!! Embarrassing for all involved you’d have to say.

Quite a shift from regarding their economy passengers as “self loading cargo”. I’m flying with them next week. ‘can’t wait to experience the difference!

Great platform…

You’re the reason we’re late
You’re the reason you’re stranded

Etc

“…………………..with the concept he wrote for Qantas.”

What concept? There is no idea here, just an empty set of words.

It might be the “most multi-channel, most multi-dimensional campaign ever launched In Australia’ but it is still mindless crap. Multi crap.

What Hmmmm… said less the expletive. Add to that cutting back transit destinations in Asia apart from Singapore doesnt help either. Plus, they are so expensive – example – I really wanted to fly QANTAS to Europe recently, but alas, their schedules were useless and their prices for cattle class about $800 higher than an international competitor (who they are worried about in potentially buying a bigger share in their domestic competitor).

QANTAS – think cause & effect for Australian’s flying on other airlines where the service is just as good and much cheaper. If only their agency would point it out! Love to see some cultural change and customer-centric focus, then it might be half believable.

It’s a Corporate video isn’t it? – At best it gets an elephant stamp; sorry [name deleted], ‘must try harder’

F*ck off Gloucho!

Typical, cynical ad land comments as usual, get of your high horse and accept the fact that the punters will love it.
P.s. Nice art direction

I agree with Beery, too expensive!

Looks like none of the lazy people above have actually dug deeper and tried the site which is at http://www.qantas.com/you (Mumbrella you could at least put clear links in to save me scouring through the videos and small print).

Name on a plane… fine but not exactly original… BUT the personalised banners are really good idea which I haven’t seen done before. I entered and it works on the site above but how the hell will that work technically across other sites? Is that even possible?

I will actually take my hat off to Mojo and Amnesia if I see my name and photo in a banner on front page of the SMH (which is what they are indicating it will do).

KLM did it slightly better – and in a unique Dutch way. People could create a delft blue tile of their profile pic and these tiles were used to cover the plane. Case study from DDB is here https://www.youtube.com/watch?v=6KxyHMKs_tk

Brilliant idea for QF…matchless point of difference.

Yeessshhh de Dutch!

Brilliant, just add the ‘ns’. You’re the reason we flail.

They are so off the mark this is almost funny.

Your staff hate you, your customers don’t trust you. Your planes rarely run to schedule. Why on earth would I allow you my name and image to endorse your brand while you are such a mess?

I’ve been a QFF for 23 years (when it was Aus Airline’s Flight Deck). Now that I have clicked over to Gold for the last time, I intend using my bank of points and Gold status this year for earned flights only.

This is as off the mark as #qantasluxury. You have chipped away steadily at your customers and staff for years (agree with @Hmmmm…) and at best this sort of thing is simply putting wallpaper over rising damp.

“There is no You in QANTAS”

We put the you in Qantas was a campaign that went nowhere years ago

I agree with H’mmmm (comment 7):

It is like Vodafone branding everywhere you looked when the last ashes test was on, however not being able to provide a signal on their network…

Companies need to realise that a great product and a fantastic service = loyal punters(.) Especially in this social driven world where recommendations are passed on to thousands as opposed to a few.

Sort your product and service out QANTAS and then start harping on about how good it is and encouraging your happy punters to be a part of your brand.

You are doing this in the wrong order!

@Nobody noticed = excellent!!!!!!! 🙂