QBE introduces Rego the unexpected in South Australian third party motor insurance push

May 6, 2019 8:35

Rego, an animated character with the knack of popping up unexpectedly, is the star of an integrated campaign by QBE Insurance aimed at South Australian motorists.

Developed by The Core Agency, the campaign follows QBE’s entry into the state’s insurance market in 2018 with a major road safety campaign featuring Adelaide school children.

The campaign launches QBE’s compulsory third party insurance offering across TV, digital, social and website integration.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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