QLD tourism ups spend post Olympics win, finds Pathmatics

July 28, 2021 8:49

Pathmatics, which launched in Australia last month, has released data showing that the digital and social spend of Tourism and Events Queensland jumped significantly from June 2021 to July 2021, after Brisbane was announced as the host of the 2032 Summer Olympics.

The spend in July has more than doubled ($299,400) when compared to January ($91,200).

Advertising spend is derived from Desktop display, desktop video, mobile display, mobile video, and social media

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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QLD tourism ups spend post Olympics win, finds Pathmatics

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