QMS officially becomes biggest out-of-home operator in New Zealand

QMS NZ has completed its takeover of the Auckland Transport out-of-home street furniture network from Ooh Media, who lost the contract in July.

The new, long-term agreement took effect on Thursday, and QMS announced on Monday morning the network was “officially live” in a media release, saying the “successful handover … cements its new position as the largest out-of-home operator across New Zealand.”

The new deal includes Auckland Transport’s street furniture network of 2,000 advertising panels; and the continuation of its existing contract for Auckland Transport’s transit assets on buses, trains and ferries — including the soon-to-be opened City Rail Link stations — and its billboard portfolio.

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