QT Mutual Bank rolls out ‘clevererer than the banks’ campaign

A doddery Englishman who buys part of a bank features in a new campaign for QT Mutual Bank, which recently rebranded from Queensland Teachers’ Credit Union.

http://youtu.be/C_rEH8A2ocU

The agency behind the campaign, which follows an unbranded teaser campaign that introduced the slogan ‘clevererer than the banks’, was Brisbane’s Engine Group.

The brand campaign is supported by digital, outdoor, press, brand activation, collateral, community relations and DM.