Tourism Queensland target local holidaymakers in first campaign partnership with Flight Centre

Tourism and Events Queensland (TEQ) has rolled out the first campaign as part of its $6m commercial partnership with Flight Centre, with the campaign aimed at encouraging domestic travel to the sunshine state.

Created in-house at Flight Centre, the spots focus on separate attractions in the state including the Gold Coast and Daydream Island.

TEQ CEO Leanne Coddington said: “TEQ’s objective is to increase visitor numbers, length of stay and tourism spendacross Queensland destinations.This campaign sees the partnership off to a strong start and reinforces Queensland’s image as Australia’s premier holiday destination.”