Queensland government tells parents to protect P-platers in latest ad
The Queensland government’s Department of Transport and Main Roads is urging parents to keep their children safe even after they have gained their provisional driver’s licence.
The ad follows the life of a young girl and her family
Created by BCM, the latest ad tells the story of a family who watch over their daughter through all major milestones in her life such as leaving the hospital, learning to walk, going to school and riding a bike.
The ad ends with the daughter, now a teenager, obtaining her provisional driver’s licence. As she goes to get in the car and drive alone, her dad jumps in.
