Queensland Police Credit Union positions itself as the bank for everyday heroes
Queensland Police Credit Union is positioning itself as the bank for the everyday heroes in a new brand campaign created by Blue Pencil Advertising.
The campaign features three commercials each of which focus in on a member of the main emergency services: fire, ambulance and police.
Featuring still images from the member’s lives the commercial’s are overlaid with narration in which the member discusses their job and what it means to them and finishing with how long they’ve been a member of the credit union.
