Queensland tourism: grass is greener thanks to floods
An ad for Queensland’s tourism body claims that a good thing about the recent floods is that they have made the “grass greener” for would-be holidaymakers.
In the spot, which features Underbelly actors Gyton Grantley and Ryan Johnson, the dialogue reads: “For years, people have been holidaying in Queensland because they think the grass is greener. Well, this year, thanks to the floods, it really is.”
The ad has attracted criticism, with Paul Murray calling the spot “inappropriate” on his show Paul Murray Live last night.
I don’t think it’s in poor taste. It’s good to see the brighter side of life being illustrated in the tourism campaign.
I normally like the work of Paul Murray, but think he’s drawing a really long bow with this.
I can see what they are going for but the grass doesn’t look greener??
Looks more like NT than QLD…
As a Queenslander – I like it.
I don’t think it actually needs to be greener – to me it’s more metaphorical.
As though it refers to the culture of the Queenslanders and their ability to smile in the face of adversity.
Another sad indictment of Queensland agencies that a Sydney shop has to come up with this concept. Even more confounding is that it’s such a banal generic idea that seems to be propped up with a couple of TV stars in an attempt to add some extra power!
I agree – this is rubbish. no one is going to go to Queensland to stand on a brown rock and look at scrub. Even if they are 75!
And even if Gyton Grantley is doing the puns…..