Quit asks Tasmanians to think about ‘why’ they smoke

Quit Tasmania is asking people to think about why they smoke, in a campaign created by The 20.

The campaign video asks people to spend the time they use to smoke a cigarette to think about the emotional stress, nicotine cravings and daily habits that cause them to keep up with the habit.

The campaign video and images reflect the pose of Auguste Rodin’s sculpture, The Thinker, to reinforce the message that smokers should think about their actions.