Quit Victoria targets smokers who disguise gory health warnings on new cigarette packets

Anti-smoking group Quit Victoria has launched a campaign to challenge smokers who cover up the graphic new health warnings on cigarette packets.

The ‘No more hiding’ campaign – which centres on the website NoMoreHiding.com.au – depicts the various ways smokers try to avoid looking at the gory images on the new plain packaged cigarette packets. These tricks were sourced from comments made by smokers in social media.

The campaign encourages smokers to discuss this behaviour on Twitter with the hashtag #plainpackaging.

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