QUT focuses on real world experiences of students with new brand platform

Queensland University of Technology has put a spin on the traditional ‘graduate story’ trope often employed in university marketing by showcasing the story of a current student as opposed to an alum.

The new campaign features law and business student Kat Dorante, describing the opportunities the university has given her to travel and gain industry experience.

In the ad, Dorante says she selected the double degree at QUT to help empower her Indigenous community.