R/GA appoints Ben Cooper to lead global AI products team

R/GA has appointed Ben Cooper as global executive director of its AI Products team. The new role follows a period of collaboration between Cooper and R/GA, including work on AI strategy and product development.

Cooper, a creative technologist best known for award-winning work such as Optus’ Clever Buoy and NRMA’s Fireblanket, joins R/GA at a time when many agencies are tightening headcount. R/GA is adding roles to build its AI capability.

Ben Cooper

“We’ve created new headcount for the AI Products team,” said Michael Titshall, R/GA’s Global Head of AI Products. “If you can train people and people can adapt, then I think there’s opportunities.”