R U OK? taps Hogarth Aus for creative campaign, Nescafé signs on as official partner
A week out from R U OK? Day, Hogarth Australia has launched its campaign for the non-profit suicide prevention organisation, while Nescafé has signed on for three years as an official partner.
The new campaign highlights that there are ‘more right places than wrong’ to start tough conversations. Hogarth was tasked with delivering the theme, creative concept and production.
The theme, ‘I’m here to hear’, was developed from insights showing the impact a genuine conversation can have on someone who is struggling. Research found more than four in five people who engaged in meaningful conversations felt better about managing their situations, after talking through it and feeling supported*.
