R U OK? urges Aussies to check on their mates via Ogilvy and Mindshare

Ogilvy has partnered with R U OK? to launch a campaign for this year’s R U OK? Day, reminding Australians that there are ‘No Qualifications Needed’ to ask the simple, but potentially life-changing question, ‘are you OK?’.

R U OK? Day, which this year falls today, on the 8th of September, is a national day of action launched by the Australian non-profit suicide prevention organisation, R U OK? to remind Australians that every day is a day to check in with family, friends and colleagues.