Rachael Taylor stars in new Bonds campaign
Bonds is launching a new campaign featuring Grey’s Anatomy and Transformers star Rachael Taylor to promote a new range of microfibre and mesh Hipsters.
http://youtu.be/1ND_0XFHMGM
The agency behind the ‘Feel the Colour’ campaign was The Campaign Palace Sydney.
“Occasional Bonds users shop other brands because they’re looking for more ‘girly’ styles and fabrics than the cotton lycra range offered by Bonds,” said Zoe Hayes, Brand Manager Bonds.
A marvellous, fresh ad, well targeted and right star for the demographic. Not to mention my raging woodie.
Her name is spelt Rachael Taylor.
Branding. It’s important! Or so the marketing types say.
It objectifies wimmin and makes them appear like meat. Oh.
Apart from that, it’s the usual nice Bonds style and execution.
Hi Mike,
Thanks for pointing that out. Now sorted.
Cheers,
Tim – Mumbrella
…. and who cares about spelling on YouTube anyways?
🙂
Love the ad. “Vibrant new colourways”, though- that I hate!
Well, I’m their target market (female, 20-something) and I think it’s pretty but boring. Not really adding anything memorable to their brand or providing a strong reason to buy a pair…
What’s the song in this ad called ?