RACT Insurance appoints indie media agency Pivotus

The insurance offering of the Royal Automotive Club of Tasmania – RACT Insurance – has appointed independent media agency Pivotus, adding to the agency’s Tasmanian presence.

OMD will retain the business’ offline media strategy and buying activity, while Pivotus will handle digital advertising strategy and online media buying.

Last month, Pivotus hired Lam Le to grow the agency’s Tasmanian client roster, after it won the University of Tasmania business the month before. The brand’s marketing and product manager, Susanne Schantz, explained that this local focus pushed Pivotus over the line.