Radio industry introduces tablet apps to measure audiences in ‘world first’

Commercial Radio Australia has formally announced its plans to start using audience online diaries for the first time, as revealed by Mumbrella last week.

CRA will also introduce an audience mobile phone and tablet app in what the body says is a world first in collecting audience data.

Listeners will be able to submit information on their radio habits into their device by June in phase two of the trial being lead by research firm Ipsos.

CRA boss Joan Warner said: “We are excited and realise it is the time for us to explore the digital offerings to see what kind of interesting things we might uncover among audiences.