Radio marketing campaign mocks streaming services’ reach
Commercial Radio Australia has mocked Apple Music, Spotify and Pandora in a series of hostile adverts highlighting the dominance radio still claims to hold over the streaming services.
A campaign will kick off on Monday October 10 in which representatives of global players are given their “fair share” of airtime to promote their services to advertisers.
This manages to be both classless and desperate. The spots are also woeful, the VO sounds like a blubbering mess of a late life crisis. Fitting when you think about it.
I listen to broadcast radio in the car occasionally, and it drones away in the background in the office… but i stream my own music everywhere else on my mobile, with minimal advertising, and i get what i want. Let’s get real CRA, i dont mind a bit of brekky radio, but this is a desperate swipe at streaming services…with questionable data, supported by radio dinosaurs clinging to the past. Media consumption has changed, it’s 2016, and i’m pretty sure most of my peers have Spotify or Pandora on lock. What an embarrassing try for radio, can we just move onwards & upwards please?!
Thanks backfired. Sample size of… 1
Well ‘backfired’, it just shows that you and your peers, while welded onto streamed audio listeners, are an exception/outlier.
This type of data fails to include the large portion of radio audiences are limited only to when traveling in an automobile. A majority of vehicles only have existing anolouge radios. That’s the reason radio hasn’t gone the same way as television, digital only. If the anolouge transmitters were switched of, radio broadcasters would instantly loose any dominance they maintain.