Radio ratings: 2GB takes back Sydney while WSFM fans turn off Gold
The fierce fight for Sydney radio dominance continues into 2025, as 2GB has snatched the lead from Smooth, while WSFM’s rebrand fails to catch fire.
SYDNEY
The last four surveys of 2024 saw four different stations take the lead in Sydney’s radio ratings battle. 2GB lost the crown back in October, when it fell to fourth place, as KIIS took the lead. WSFM took the lead in the next survey, winning Sydney for the first time since 1984. Interestingly, the station announced its rebrand less than two weeks later.
The final survey of the year saw Smooth come out on top, despite a late ratings charge from 2GB’s Ray Hadley, who reclaimed his time-slot in his final survey at the station, after slipping in November – the first time he’d fallen from the top spot in 20 years.