Radio ratings: Rove and Sam fail to lift 2DayFM; Hamish & Andy lose ground; Fox tops TripleM in Melbourne; Mix clings on in Adelaide
Rove McManus and Sam Frost fledgling breakfast show barely lifted the audience for beleaguered 2DayFM show, with the station finishing bottom of the FM ratings pile in Sydney for the second successive year.
Rove McManus and Sam Frost
The duo, who have had a low-key start to their radio career with minimal marketing so far starting just after the survey period commenced, managed to boost the audience share by 0.1 points to 3 per cent, but the Hit Network station’s overall audience fell back 0.2 points to a 3.3 per cent share.
It was also hit by an audience decline for star duo Hamish Blake and Andy Lee in the drive slot who fell 0.2 points to 5.4 per cent, second bottom of the drive time ratings.
Rove lost his golden touch years ago. When he’s co-hosting a breakfast show with a virtual unknown you know 2DayFm is grasping at straws. A horror 12 months for the station.
Has the age ripped off your graphs or are these provided by the ratings agencies?
http://www.theage.com.au/enter.....lniyk.html
Hi Billy C,
Thanks for flagging they are using the same service we are but have done their own graphs.
Cheers
Nic – Mumbrella
Rove and Sam, good talent in their own right but plain woeful and awkward on radio. Next.
I think Spencer Howson’s result at 612 Brisbane is the story of the survey. Sure he’s on the ABC but any talent with those kind of numbers — a 17.2 share — deserves credit, especially given that he and his team, and Steve Austin in mornings, are trouncing Jones and Hadley in the Brisbane market. Macquarie should be looking very closely, as should others. Every day, Spencer gives a lesson in how to read and respond to the community he knows so well.
Your graphs are really great, I’m not surprised they emulated them.
I noticed there was an article in the Telegraph trying to suggest that Rove was a Sydneysider in some way. Despite being from Perth and living for years in Melbourne before moving to L.A
They’ll swap out Sam Frost with someone from Token’s roster within the first six months of the year. She was just there to get some early press.
What about adding an ‘All Stations’ button as well as AM and FM/
Rove and Sam haven’t been on air long enough to have an impact. At least wait until survey 3 2016 before the collective experts call for their heads.
“Rove and Sam fail to lift 2DayFM”
Turn it up guys, it’s a bloody rolling survey, just under a half of this survey is theirs.
What do you expect? Miracles?
Billy C…spot on with the Token comment 😉
@Mark – 4 out of 5 weeks of the surgery is theres. They may very well lift over summer while the competition is on a break.
I wouldn’t be surprised if there was talent waiting in the wings to take over who were already contracted in November to other stations or filming commitments. It is very unlike Token/Creative Rep to have talent on radio where they don’t have all members of the team under contract. Guy Dobson’s not sentimental. Everyone gets sacked eventually. Except him.
4BC and 882 have failed again.
Last year it was local left wing content that was irrelevant to all but the producers, content team and the friends they were ‘helping’.
This year, that continues for the six hours the station is local but it is the breakfast and morning shifts, imported from Sydney with their extreme right wing ranting that has turned audiences off.
We will see Macquarie continue with this atrocious hodge-podge of programming because they have destroyed the opportunity to develop local presenters in Brisbane.
Jones and Hadley sure can see that their efforts in Sydney will not be emulated in Brisbane. The audience is not going to miraculously build next year.
2 failed talk formats in two years. Try local and relevant if you wake up to yourselves or more likely, off load the stations to a willing buyer who knows what to do.
Everywhere else in Australia and also at the ABC in Brisbane, we see talk radio’s share on the increase due to quality, local content that is relevant and holds the audience.
882 in Brisbane is also a disaster. Rebranded by Fairfax to Magic, thereby erasing 80 years of brand heritage of a solidly performing station, they changed their format to music best suited to an FM licence like Smooth if it existed in the Brisbane market.
Now with all live content networked from Melbourne, the station suffers from dual time calls and no local presence.
Macquarie should not ignore that their strategy for saving money might have worked but the revenue would not be coming in from Brisbane. Let someone else who knows what they’re doing own the stations.
Congratulations to 612 ABC Brisbane who have capitalised on the market failure of 4BC. Local radio works when it is done well and they are doing it right. Their share reflects a market with two less stations in it and shows that there are number of stations underperforming in Brisbane by a very long way.
Listening to Rove is like shaving with a pair of tweasers. Painful, mostly
The active graph feature is a clear and useful communication advance. Error of fact however; 6IX is an AM station although it does enjoy a unique low power small coverage footprint on FM to fill in a poor reception blot in Perth.
On Perth, how can you bare-faced state that Nova won the breakfast slot when the figures show a massive resurgence for the ABC 720 which regained the top breakfast crown convincingly?
2DayFM strategy meetings since 2014:
Plan A: Jules, Merrick and Sophie with Mel B
Plan B: Dan and Maz
Plan C: Rove and Sam
Plan D: Call Kyle – and if that fails……
Plan E: Will Alan switch to FM?
Amazed people listen to Fitzy and Whipper. So second rate and unfunny compared to Kyle and Jackie O.
2 Day FM should change to a 100% Dance and Urban format. Having just the occasionam oldskool r n b track here and there won’t make people switch from Kiis and Nova.
They need to be totally different. Going full dance and urban is the only way. Stereosonic being the biggest music festival in Australia by a mile proves it is what the youth want to hear.
Get Dave Hughes off the air…. that voice feels like rusty nails are being shoved down your ear canal!!!
Well said @Queenslander. The fact that 4BC has a Drive Show that finishes before you actually drive home demonstrates the utter lack of respect FFX has for the Brisbane market. What was once a tolerable local station is now just full of angry and increasingly irrelevant old men telling the last few rusted on listeners the same old bland Sydney shite every day. Thank goodness for Spencer who, as others point out, is totally schooling these overpaid commercial Sydney blow-ins.
Billy C – Rove and Sam were 4-5 weeks out of 10 weeks, not 5 weeks as you state.
Fact.
Even as Dave Cameron states in this IV:
http://www.radiotoday.com.au/a.....vey-8.html
Rove and Sam. Just a disaster!!! I feel bad for the industry.
“Rove and Sam…you have failed ratings period and have failed to bring me Alan Jone’s severed head to me. I don’t know if I should let you live or let the station manager ‘set an example’ for the rest of the Hit 1041 staff. But we can not let that f***ker win the 1st ratings period of 8 for 2016. One way or another, we will KILL Alan Jones both in the ratings and for real! HIT 1041 will be victorious!”
(cue evil station manager laughter)