RadioApp officially launches with rhyming consumer campaign
The radio industry’s new, unified streaming app for smartphones, RadioApp, has launched officially with a poetic campaign designed to encourage listeners to download it.
The new app, which aggregates 250 commercial and ABC and SBS radio stations, allows users to ‘favourite’ stations and swipe left and right to access the next station.
The national marketing campaign will be covered through radio and online advertising, social media and interior bus panels.
Any insight on if/how this will be monetised? Will it be an audio pre-roll before the station begins playing on the app? Who will look after sales and which programmatic platform will this be partnered with?
There may be some radio industry bubble naval gazing going on here. I’ve had access to Australian radio stations on the TuneIn Radio app for some time. Plus I have access to any more overseas stations, that seems a much better customer proposition?
Pleasantly surprised, been using this App for a few weeks now and it works well and very user friendly, I like the swiping action when selecting stations, only minor gripe is the album art is a bit small but that’s it.
C in CRA standing for commercial is the whole reason this was developed… that said, I wonder who and what volume of people they’ve canvassed throughout Australia to confirm whether this is something anyone wants (clients or joe public). In either case, I’ll bet less than 10 people external to the radio landscape. A sensible move would’ve been collaborating with iHeart or partnering with TuneIn commercialising Australian traffic and taking a cut, plus they could use the TuneIn brand to anchor the CRA stations and vice versa without having spent the thousands on dev I bet they have. Oh, and I’m happy with TuneIn (no ads other except for those featured in the usual station’s broadcast, plus it’s not being commercialised in Australia) and KCRW out of the US.