Seven wins tenth straight week of ratings war as annual battle hits quarter way mark

Tim Burrowes

May 1, 2016 1:59

Seven has reached the quarter time point of the television ratings year by clocking up a tenth consecutive weekly win over Nine.

Thanks in part to the final episodes of My Kitchen Rules, Seven cruised to victory for the week over Nine with a share of 23.6% of last week’s free-to-air evening audience, compared to Nine’s 17.7%. Meanwhile, Ten finished behind the ABC with 10.5% compared to 13%.

Because of summer and easter holidays, the official ratings period only runs for 40 weeks per calendar year. Last week was Seven’s tenth win in a row since the official ratings year kicked off on February 7.

Seven also won Saturday night’s ratings battle with a share of 19.4% to Nine’s 15.3%, the ABC’s 14.4% and Ten’s 9.4%.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.