Ray Martin hosts new content series for Colonial First State aimed at over 40s
Journalist Ray Martin is fronting a new content initiative for Colonial First State which is running across Macquarie Radio Network’s (MRN) online assets and aimed at those approaching their retirement.
Created by MRN’s Content Creation team in conjunction with Fremantle Media’s Spring and Ikon Communications the ‘Road Next Travelled’ series which will run over eight weeks and follows three listeners as they talk to lifestyle coaches and mentors including Joanna Maxwell , Guy Leech, Judy Tanner and The Smith Family.
MRN Content Creation director Andrew Sidwell said: “’The Road Next Travelled’ feeds the needs of our 40-plus audience for content that improves their lives. Working with smart content marketers like Colonial First State and agency partner Ikon Communications, we’ve been able to create a program that challenges and inspires our audience to think about being ready for the next part of their lives.
“Ray Martin’s involvement is a real coup as he is passionate about the topic and has helped us shape the series along the way.”
‘Journalist Ray Martin’
isn’t that kind of an oxymoron in this context? maybe ‘Popular Journalist turned advertising talent?’
Linda, congratulations on recognising Australia’s wealthiest cohort and doing something about it. I hope it works. So many marketers are too. short sighted. Daft considering boomers and seniors hold the highest levels of savings and investments. $260,000 on average for seniors and $336,000 for boomers according to the 2015 Roy Morgan data we have.