Alf Stewart actor Ray Meagher fronts Australian version of Snickers ad

The epitome of a massive advertising idea.

Translates seamlessly around the globe.

Nice.

Great choice with Alf. However, you see the punchline coming for miles (and really, it’s not that funny.)

Like it a lot… but how many creatives are actually required to rewrite an ad that’s been done numerous times before.

Stone the flaming crows! Ray Meagher as the talent – what a great choice!

Sure it translates around the globe – cause it’s just the same ad everywhere with different celebrity talent. Coke Happiness – that’s a big idea. Even Lynx’s well worn magical transformation turning regular guys into romeo’s is more interesting than this tired old campaign. Sure the average Home & Away punter will think it’s funny, for a bit. But surely there must be other more interesting ways to tell the story that Snickers gets you back to yourself.

‘The stunt man who takes the jump on the BMX bike is Rhys James’…it’s not a BMX bike, its a dirtbike. And where is the threat of rape dungeon?

Bad, bad, bad – Really goes against safe motorcycle riding, sounds like the chocolate milk ad.

I am sure the road safety organisations will have something to say about the dangerous aspects of this ad. Should be banned and Ray should never have done irt as really not good for his Home and Away image.

Tired! Not funny! Give me a Mars!

@Carol Goldsmith – it’s not on the road, it’s off road dirtbiking. It’s people like you that make us live in a nanny state, you think you’re part of the solution but you are the problem. I wish your grandchildren never showed you how to use the internets and left you to tend to your many cats

@carole goldsmith – HAHAHAHAHAHAHAHAHAHAHA.

I’d choose Andrew Bolt for the ‘before’.

Aussie one seems contrived
Kiwi one works well.

i didn’t see a road in that ad Carole

awesome – showing people doing dangerous acts is just not on, go back to your knitting.

I like both of the ads although the ad with the Alf Stewart character seems a little contrived. The Paul Henry ad on the other hand makes you wonder what offensive thing he is going to do in a Snickers commercial and seems to be to me at least more engaging.

Thanks for saying what we were all thinking Carole Goldsmith. Why can’t these chocolate makers just focus on the caramel and peanut facts, instead of inciting our children to throw themselves off high-powered motorbikes. What if one of those out of control death machines runs over my cat? I’d only have four left. The world needs more journalists like you Carole, who aren’t afraid to speak the truth. Shame on you Snickers bar company.

It was sad to see how some ham-fisted Bozo ruined the original Joe Pesci and Don Rickles version of this ad by chopping it up and re-airing a mutilated version.
God knows what motivated that move. Just bring back the original.

Best. Ad. Ever.

@Carol Goldsmith – have a look at the statistic of how many people injure themselves a year from dirtbiking compared to AFL or NRL matches. So by your logic all contact sport should be banned from our TV sets?

I actually don’t know why I am getting worked up at this, you’re obviously a relic from a bygone area who’s views now live in the fringes of obscurity

Carol, statistics show that there is a 100% correlation between birth, accidents and death. Let’s ban birth to solve these issues. Alternatively look at them sensibly and look for causality instead of peddling your pet peeve.

Awesome when was the last time you ventured away from your doorstep, I mainly work overseas so you can take you obscurity and get a life. Go outside your comfort zone.

When I return to Australia and see bad ads I just shake my head and wonder why I ever returned. JG.

Love the snickers “Alf Stewart” ad, very funny! Best ad I have seen in a long time. Well done to all involved!

I think Ray looks a lot like Alan Jones..