Ray White creates city-wide hide and seek game for latest advertising push

Legacy real estate brand Ray White has launched a campaign in a bid to convince reticent buyers and sellers to stop procrastinating and act now.

The message of the campaign, according to the brand’s head of marketing Lisa Pennell, is that Ray White will be ready when buyers and sellers “decide to come out and play”.

The TVC, filmed in Sydney’s Sutherland Shire, features a cohort of adults attempting to beat each other in a hide and seek battle.