Rdio accepts advertising with free streams

Music streaming service Rdio has opened up to advertisers creating a free service, and brought in more personalisation and discovery.

SYDNEY (4 September, 2014) – Rdio, a leading global music streaming service available in 60 countries, today updates its app to lead with a free internet radio service and introduces a suite of new features making it even easier for subscribers to listen to music any way they want, from stations to playlists to albums and to songs. Rdio’s free stations-first offering features 15 times more music than the leading internet radio service and a wide variety of station types including algorithmic artist and genre-based stations; human curated stations programmed to fit any mood or activity; personalised stations tuned to each individual listener, and stations based on tastemakers.

Anyone can now instantly enjoy rich, programmed free stations – no trial or subscription necessary – and can enjoy all of the new features cross platform. This product update underscores Rdio’s commitment to creating the best in class streaming Internet radio experience through personalised music discovery, coupled with a best in class on-demand subscription offering.

The new features include:

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