REA Group increases marketing spend by 23% in wake of changing market conditions

August 10, 2018 10:04

REA Group, the parent company of realestate.com.au, has increased its marketing spend for the 2018 financial year, up 23% from $60.415m to $74.483m, the company’s financial results have revealed.

Chief financial officer Owen Wilson said most of that spend had been funnelled towards the group’s new financial services ventures, however CEO Tracey Fellows did note Fairfax’s Domain had become a more active competitor over the past three years.

REA Group remains ahead of competitor Domain

REA Group’s main revenue generator is real estate listings and content portal, realestate.com.au, which is the market leader in terms of audience size and revenue in Australia. Domain is its primary competitor.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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