‘Reach shoppers across multiple retailers with a single activation’: Afterpay teams with Yahoo for retail media play

Afterpay has teamed with Yahoo DSP to launch the Afterpay Media Network in Australia, allowing brands to access the company’s unique shopping insights to hit target audiences across multiple shopping channels.

Yahoo DSP (Demand-Side Platform) will power Afterpay’s Australia media network, using advanced ad technology to help brands connect with customers. Advertisers can reach shoppers online and in-store and deliver personalised ads, track sales, measure campaign performance, and gain insights – while keeping customer identities private.