Are you ready for Google’s mobile-first index?
What does a mobile-first index mean for marketers? Money, if you get it right, says Matthew Margey, SEO manager at Scorch iProspect, in this guest post.
Google’s search results are finally going to catch up to the shift towards mobile.
With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shake-up in the status quo of how sites and pages will be ranked.
What does a mobile-first index mean for marketers? It doesn’t mean that there will be two separate indexes, rather Google will begin prioritising mobile content over desktop websites when it comes to rankings.
The increased reliance on Google or Facebook will have decidedly binary outcomes for brands and media companies. The solution? Find the audience…rather than paying Google and Facebook to let audiences find you.