Real estate business partners with Antony Catalano’s Today on new advertising approach
Former Domain boss and chairman of The Today Business, Antony Catalano, is partnering with Greg Hocking Real Estate on what it says is a revolutionary real estate advertising approach.
The announcement:
REAL-TIME USER INSIGHTS ALLOW GREG HOCKING REAL ESTATE TO MAXIMISE ADVERTISING SPEND
Spend more dollars on a medium that is dying doesn’t seem wise. Advertising is no longer a mass medium where people have no choice but to view the advert. We now have ad blockers, spam filters and on-demand content that allows us to choose what to watch and when.
PPC might perhaps be the biggest waste of money known to estate agency. Clicking on an ad doesn’t signify engagement, as significantly low response rates prove.
Turn your agency into the media owner. Don’t build your house on rented land.