Real Living to allow readers to design their own cover
ACP’s home magazine Real Living is to offer its readers a personalised cover to its Christmas edition.
The promotion – which ACP is claiming as an Australian publishing first – is being offered to 10,000 readers.
The venture also involves ACP’s sister company nineMSN, sponsor Microsoft, direct agency Wunderman and media agency Universal McCann.
Readers visit the Real Living website to upload their photos and coverlines.
I can’t wait to see how they print the 72dpi, low-resolution RGB images that have been shot on a mobile phone… hehehe!
Great idea but I think it’s crashed already….