Realestate.com.au targets first time buyers with ‘how to home loan’ series
Realestate.com.au has revealed the first episode of its new online campaign ‘How to Home Loan.’
The online series is written by and stars comedian Jess Harris and addresses the challenges of modern house buying, from bank meetings to keeping up with one’s avocado on toast intake.
Created in conjunction with Melbourne production agency, Glue Content, the campaign seeks to raise awareness of realestate.com.au’s home loans.
Great stuff REA. Although an extension to it’s business Realestate.com.au has to be wary how far it is moving from it’s core offering, which is Real Estate Media.