RealestateVIEW.com.au undergoes a brand refresh
Property website realeastateVIEW.com.au has refreshed its logo and changed its name to view.com.au.
The Sphere Agency’s created brand refresh has been promoted through an out-of-home campaign using the tagline ‘the property insights site’.
The campaign aims to highlight the insights customers can find on View including price estimates and sales history on every address in Australia.
VIEW’s rebrand will not make a difference with its share of voice compared to Domain.com.au & Realestate.com.au. Unfortunately it’s still perceived as an industry based real estate portal.