Rebecca Tos, Merkle’s ANZ MD, steps down, with iProspect’s MD to lead both DAN businesses
Rebecca Tos has stepped down as Australia and New Zealand managing director of the Dentsu Aegis Network’s data-driven marketing agency, Merkle. iProspect’s national managing director, Oliver Rapson, has taken control of both businesses.
A Dentsu spokesperson said the expansion of Rapson’s role will “simplify and optimise their complementary capabilities – elevating the product and enhancing client experience”.
Tos took up the position in June last year
So is Columbus finally dead now?
dead and buried!
Maybe iPro can win some awards or get some market firsts now that they have the Columbus team on board. Columbus was always the stronger agency in Australia and was consistently more profitable than iProspect AU.
Not sure if their website is up to date, but last award Columbus won was in 2015? Others listed since are shortlistings only?
Columbus and iPro are often compared, but their largest clients look very different. Global versus locally lead clients/brands operate differently, which means contrasts in ways of working and differences in margins. Innovation can also be looked at from a different lens, and profitability in the group can become a bigger priority than the share of an individual brand.
Oli has experienced all these different angles and been with the group through years of changes and transitions, so sure he will do a great job.
Not up to date. All Columbus brand marketing was de-prioritised in anticipation of the complete Merkle rebrand, for all the hot air that ended up being.
Oli is a great leader and wonderful human. DAN are lucky to have him.
Rebecca is a world class operator and did amazing things during her time at DAN. Wherever she’s headed next will hugely benefit from her contribution.
yeah sure…
Bec Tos is a great leader, a brilliant mind and a wonderful human being. I wish her every success.
“In 2009, she* and her husband bought a bistro…”
Good catch Pedant, this has been fixed.
Thanks,
Hannah – Mumbrella