‘This was a special project’: rebel and The General Store team for touching Christmas campaign
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Sports retailer rebel has launched a touching Christmas campaign, reigniting a mother’s passion for running, via creative agency The General Store.
The spot shows a young boy discovering old photos of his mum, a hardworking nurse, learning that she used to be a marathon runner. He works hard to make some money and buy her some running shoes for Christmas, seeking to reignite her passion.
