Rebellion, creativity, spirit: Ballarat shows people what it’s ‘made of’ in tourism campaign

August 29, 2018 10:12

Visit Ballarat has told potential visitors all the things it’s ‘made of’ in a bid to encourage more people to explore the region.

Creative agency Town Square was tasked with promoting the “spirit of Ballarat”.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Brendan Day Noel Dempsey Town Square Visit Ballarat

2 COMMENTS

Louise 30 Aug 18

Hmmm.. i’m not sold.

Don’t like it.

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This is a disaster 30 Aug 18

Town Square just haven’t got it. Shocking creative. Zero strategy behind this. It doesn’t make any sense….

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