Rebellion, creativity, spirit: Ballarat shows people what it’s ‘made of’ in tourism campaign

August 29, 2018 10:12

Visit Ballarat has told potential visitors all the things it’s ‘made of’ in a bid to encourage more people to explore the region.

Creative agency Town Square was tasked with promoting the “spirit of Ballarat”.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Brendan Day Noel Dempsey Town Square Visit Ballarat

2 COMMENTS

Louise 30 Aug 18

Hmmm.. i’m not sold.

Don’t like it.

User ID not verified.

This is a disaster 30 Aug 18

Town Square just haven’t got it. Shocking creative. Zero strategy behind this. It doesn’t make any sense….

User ID not verified.

Latest