Rebellion, creativity, spirit: Ballarat shows people what it’s ‘made of’ in tourism campaign
Visit Ballarat has told potential visitors all the things it’s ‘made of’ in a bid to encourage more people to explore the region.
Creative agency Town Square was tasked with promoting the “spirit of Ballarat”.
Brendan Day, creative director at Town Square, said in a statement: “This first phase of the campaign is about celebrating the people and produce – the creativity, productivity and craftsmanship – born of the same magical soil that produced one of history’s richest gold rushes.”
Noel Dempsey, CEO at Visit Ballarat, added: “Visit Ballarat wanted to create a destination positioning campaign that would demonstrate to those living in Melbourne, and beyond, that there is an undercurrent of imagination that pervades our region.
“We are encouraging Melbourne’s curious and experimental cultural connoisseurs to escape the city life and indulge in a unique experience. Made of Ballarat has been designed with Ballarat’s true essence in mind – we are the place where progressive artisans create earthly riches.”
Credits:
- Client: Visit Ballarat
- CEO: Noel Dempsey
- Head of Marketing: Lucy Ibrahim
- Marketing Consultant: Sarah Myers
- Agency: Town Square
- Creative Director: Brendan Day
- Creative Director: Gareth Davies
- Art Director: Derek Van Den Hogen
- Producer: Anna Morris
- Production Assistant: Bec Stielow
- Director of Photography: Marden Dean
- Camera Assistant: Lily Youngsmith
- Photographer: Rob Geary
- Editor: Jimmy Walker
- Colourist: CJ Dobson
- Sound: Soundfirm
- Account Manager: Gill McPhee
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Hmmm.. i’m not sold.
Don’t like it.
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Town Square just haven’t got it. Shocking creative. Zero strategy behind this. It doesn’t make any sense….
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