F.Y.I.

Reborn wins Breville

May 28, 2012 10:09

Digital agency Reborn has won a pitch for Breville, taking on the brand’s digital strategy and creative.

The announcement:

Australian kitchen brand Breville plan to take a new digital approach in 2012 with the launch of their latest Espresso machine. With a mission to connect in new ways with their customers, REBORN have been appointed to bring their digital strategy and creative to life.

“We were looking for an agency that pushes innovation and fresh thinking and REBORN were clearly the right fit. Our plans are to build our home Espresso offering online in 2012/13 and we feel we have the perfect partner in REBORN to start achieving some new goals”, said David Gubbin, Breville Business Manager Beverage.

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1 COMMENTS
greg 28 May 12

Anything I consume that must have a “digital strategy” is my signal to run screaming away from whatever they touch as quickly as possible.

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