Rebuilding an unstable station: Has 2Day FM finally settled?
The programming bosses are well into the new radio ratings year and for Hit Network’s Gemma Fordham, rebuilding 2Day FM from the ground up is starting to pay off. Mumbrella’s Zoe Samios asks: will it last?
Hit Network’s content boss Gemma Fordham has had a tough couple of years. Despite her network’s strength in other markets, she’s been attempting to rejuvenate a station which never recovered from the loss of former breakfast hosts, Kyle Sandilands and Jackie O Henderson.
Simply put, the duo’s move to Kiis FM in 2014 was detrimental to the 2Day FM brand. There’s been 11 breakfast tweaks since then and this survey with Em Rusciano, Ed Kavalee and Grant Denyer – which finished with a 4.4% share – was its highest in five years.
Em, Grant and Ed’s latest breakfast share was the highest for the network since the departure of Kyle & Jackie O
LOL
The station is a jukebox and has killed off any future revenue as it gets people used to no ads on “commercial” radio
Train wreck