Campaign Review: Why KFC needs to have more fun and Officeworks needs a rebrand
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: The Royals’ associate creative director, Iain MacMillan, and M&C Saatchi’s CCO Cam Blackley offer their views on KFC’s flat campaign, Samsung’s refreshing approach, Optus’ okay ad and Officeworks’ stale brand.
Brand: KFC
Agency: Ogilvy
The Verdict: The idea fell flat
Iain MacMillan, associate creative director, The Royals, says:
MacMillan says the ad “falls a bit flat”
“KFC is 50 years old. Wow. When it arrived on the scene, it was at a turning point for not only youth culture but pretty much everyone. As this ad demonstrates, at the time folk were rebelling against what their parents were doing to become carefree and liberated.
