Droga5’s David Nobay dishes out advice on Recipe to Riches
Channel Ten has unveiled a first look at cookery show Recipe To Riches, which features Droga5 creative boss David ‘Nobby’ Nobay.
The show sees contestants cook, market and sell their home recipes in Woolworths.
Nobay, partner and creative chairman at Droga5, will dish out advice on how contestants can market their product to the masses.
That’s one way of getting the creative agency to buy into a media owner idea.
Oh Nobby,why oh why do you do it?
Looks like they have cast well which is what made Sevens cooking show work. Hopefully it works for TEN. They need to regain confidence from viewers and internally.
Now remind me again why people are tuning out from FTA Television?
Is Woolies involved as a sponsor??
congrats to Woolies if this is one big branded content piece… is it?
Wow Bono’s really let himself go.
George Michael has let himself go as well.
Wow, a whole show of totally branded content; featuring their ad man to boot. Well done Droga5.