The Wolverine continues its box office dominance
Hugh Jackman vehicle The Wolverine continued to dominate the local box office for a second weekend, taking $3,261,365 across 581 screens.
However, The Wolverine took a smaller average per screen than horror pic The Conjuring. Despite showing on more than three times as many screens as, it only just doubled the film’s revenue, which is in its third week.
Directed by James Wan, the Australian director best known for the Saw series of horror films, The Conjuring took home $1,364,543 across 170 screens.
Several films opened over the weekend with the English comedy The World’s End the highest grossing of them taking $1,077,530 across 224 screens. Indie biopic Greetings from Tim Buckley, about the life of musician Jeff Buckley, opened on just 13 screens and brought home $13,258 compared to Australian film 100 Bloody Acres which was showing on just six screens and made a mere $6,560. In recent weeks Melbourne content agency Loud & Clear created a series of mock commercials for Morgans Organic, the fictional company in the film, to promote the premiere.
One Hundred Bloody Acres: Melbourne International Film Festival Premiere Fund investment, SAFC, Film Vic and Screen Australia investment and it opens on 13 screens. They need to start getting the screens confirmed before the give the money out. There are people putting on fringe theatre and comedy festival shows that have larger box offices and audiences and arguably contribute more to telling Australian stories and they usually don’t get any funding. If tax payer dollars are going to be used at least the exhibitors can come on board and guarantee some screens. What a waste of money.