Reckitt Benckiser game teaches students about fast-moving goods
Reckitt Benckiser, the household care goods maker, has launched an online game to tutor young prospective employees in the ways of fast-moving consumer goods.
The announcement:
Reckitt Benckiser (RB), the leading global household, health and personal care company, has today announced the launch of an online free runner game called UrbAN THRILL™.
Free running is a form of urban acrobatics in which participants, known as free runners, use the city and rural landscapes to perform athletic movements through its structures.
What a joke