Red Balloon explores experience gifting in ‘Enrichmas’ Christmas campaign
Red Balloon has launched its campaign for ‘Enrichmas’, a celebration for those that prefer ‘unique, memorable and enriching experiences’ for Christmas as opposed to material items.
The campaign sees one of Santa’s elves explaining the phenomenon to him, and testing out the experiences against a check list of exhilarating, enriching and Insta-worthy.
The campaign is based on research, executed by Fifty Five 5 found that people are increasingly turning to experiences as gifts.
