Red Balloon to throw Santa out of plane in world record bid

December 16, 2016 10:20

After capturing global attention with a world record surfing lesson last year, Red Balloon will attempt a similar feat on the weekend by throwing Santas out of a plane – a vital part of driving sales on Christmas morning.

Skydiving Santas aimed at driving purchases on Christmas Day

The online experience and gift company is relying heavily on the earned media the world record bid will produce after hitting pay dirt last year as hundreds of surfing students dressed in Santa costumes made news feeds a round the world.

Red Balloon CEO Nick Baker said that while the stunt appeared to have been timed too close to Christmas to be of any benefit to the brand, it actually fed one of the company’s busiest days of the year, Christmas Day – or Christmas morning to be more precise.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Hi 16 Dec 16

“The surfing santas tripped visits to the site”

Sad to see experienced marketers still confusing correlation with causation.

Number of incremental visits surfing santas created? I reckon about 7 or 8. At a cost of $100,000.

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Red Balloon to throw Santa out of plane in world record bid

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