Red Rooster celebrates family in campaign introducing new tagline ‘tender loving chicken’
Red Rooster is focusing on family and the ritual of dinner in a campaign which sees the fast food chain introduce the tagline ‘Red Rooster – tender loving chicken’.
The campaign, created by the restaurant’s strategic agency Brand Council, focuses on the rituals of families, placing emphasis on the ritual of dinner and how Red Rooster is part of that.
https://www.youtube.com/watch?v=j9HNWDDQ-So
The campaign was developed before and during the recent creative agency pitch which saw the account shift from 303Lowe Perth to Naked Communications with Naked tasked with developing the new direction into the future.
What a pity most of Red Rooster’s message falls on deaf ears. They’ve closed stores so now there is nothing north of the harbour, until you get way out to Balkham Hills. If the franchise model is so wrong that franchisees go broke, change the model.
I reckon this is great! Needs to have a solid ad buy behind it.
No Red Rooster anywhere near the city centre. If you want to grab a Red Rooster’s meal you have to drive out all the way to the airport or to Summer Hill. No wonder KFC is doing so well. So little competition in the CBD.
Love it! This brand needed a major overhaul and will be great to see it on the rise again.
Looks like someone turned a mantra into a tv ad…….
Go on, if you love your family give them saturated fat, give them salt, give them obesity and its complications. Show them the love.
Wallpaper.
First ad feels like it should be for superannuation.
Does not fit with the “funny” ones, and I use that term very loosely.