Red Rooster launches new AI software for those who take chicken cravings seriously

Red Rooster has teamed with creative technology agency, whiteGREY, to launch a new AI software program aimed at satisfying chicken cravings.

The beloved chicken shop has announced crave_ware – the brainchild of whiteGREY – which listens to and categorises hunger cues (you know, tummy rumbles and such) and then places a customised meal order on behalf of the customer based on the intensity and duration of those rumbles.

The software is built into the user’s t-shirt that can listen to their stomach via an in-built microphone.

“We’ve never been a brand to rest on our laurels, so whiteGREY have created a groundbreaking CX solution that satisfies Australia’s chicken cravings in real time, and we are stoked to be the ones to bring it to life,” Red Rooster marketing director, Ashley Hughes, said.