Reddit Australia launches first brand campaign via R/GA and Initiative
Reddit has launched its inaugural consumer brand campaign in celebration of Reddit’s Cake Day in Australia, with creative from R\GA and media from Initiative.
‘Find your people’ draws inspiration from the platform’s 100,000+ active communities as spaces for everyone to find shared belonging and understanding.
‘Find your people’ is really nice – good emotional summation of what Reddit delivers. Was expecting different creative though – feels quite scatter gun/incoherent – not sure I get any of the ‘community, belonging, and empowerment’. And strangely ocker VO.