Redundancies and promotions at Nine as ‘sales transformation’ is completed
Nine has finished its planned sales transformation, resulting in a number of promotions across the business, but also some exits, including Penny Kaleta, Nine’s director of sales across radio.
Kaleta joined the business in December 2019 as the business moved through its acquisition of Macquarie Media. Michael Stephenson, Nine’s chief sales officer, said Nine’s loss would be someone else’s gain.

Nine has completed its sales restructure
So Im confused. She got the role of Director of Radio Sales (despite no previous Radio or TV experience. It has been barely 5 months and a transformation is done and she is out the door? There is surely something more to this?
its called FairWork and probation.
Sadly many businesses across Aus have had to let go the people that just started, simply due to the financial cost of having to make people redundant being far less damaging when applied to new starters, despite their capability.
The typically uncommon high praise comment in a press release should be testament to Kaleta’s capability. It shows they at least had heart and wanted to give her their recommendation for someone to pick her up if they can. Your (brackets based theory) is the most egregious part of this article.
Do you know something we don’t? Or are you someone who likes to write into New Idea?
This isn’t an exhaustive list of redundancies because three much loved former FFX’ers have been shown the door. Nine GBD’s who were former FFX’ers have also now been demoted to sit under Nine GBD’s.
All feels a bit personal….